6 “Must Know” Truths When Raising Capital

An excellent piece from Erica Drake about the six things you need to know when raising capital. Erica takes you through finding the investors’ sweet spot, knowing what type of finance you need, and explains deal structures. Don’t miss why it’s easier to raise a larger sum than a smaller one.

The images aren’t of great quality, but they hold some valuable insights on investor “sweet spots”, for example. She also covers the type of opportunities best suited to angel investors, private equity firms and venture capitalists – no, not all investors cater for the same market/s.

You can have the sexiest and most exciting company in the world, but if you don’t understand the language and strategies of these investor sharks, they’ll eat you for lunch! The investment world is a brutal battlefield! You must understand what investors are doing, saying and how to strategically plan your attack. Below is the overview of the investment industry, language and strategies that you need to know: Read the rest.