Identity Crisis: Preserving culture after an acquisition
We covered earlier this week what it takes for a company’s culture to survive an acquisition.
Today’s article, along similar lines, talks about preserving identity and preserving a company’s corporate culture. It’s from Utah Business and provides a case study from CBC advisors, a US firm that expanded rapidly through acquisitions.
The secret lies, they argue, in communication, communication and communication.
Identity Crisis: Companies strive to preserve their unique culture after an acquisition….
Acquiring another company can propel a business to new heights with an influx of resources, manpower and ideas, but those additions can also potentially water down or derail the culture that made the business successful enough to consider acquisition… Identity Crisis: Companies strive to preserve their unique culture after an acquisition – Utah Businessthumbnail courtesy of utahbusiness.com