Invest in Lines, Not Dots – Both Sides of the Table
Some key advice on raising funds – from a couple of entrepreneurs turned VCs.
Everyone seems to be in such a rush to get shacked up these days.
In normal times investors will look for “traction” before investing. We want to make sure we’re in love. This sometimes frustrates entrepreneurs who just want to “get back to running the business.” But if you understand it you’ll see that it is perfectly rational and it should also influence how you form relationships with investors. And remember, if we get married you’re stuck with us, too.