M&A: Making money AFTER your sale
Todd Ganos makes some important points about choosing buyers based on the synergy you identify they are likely to have with your business. And to then follow this up and verify that such synergy exists … because that’s key to the buyer deriving the most financial benefit from the acquisition and therefore being in a position to pay the highest price.
(See also our article on why it’s important for the seller to conduct due diligence on the buyer.)
But the core of this article is “Exploration of synergies continues past closing and into the integration and optimization phases. All of this might sound a bit much, but let’s think about it for a minute. When was the last time you made a major business decision and you never had to consider circumstances as things progressed?
“Integration is the more practical side of synergies. While it is a phase, it is also a process…”