What can we learn from UFC’s increase in value from $2 million to $4 billion?

American mixed martial arts promotion company, the Ultimate Fighting Championship (UFC) has hit the headlines again as it has new investors who’ve valued the business at $4 billion- a particularly noteworthy rise from its earlier valuation of $2 million.

What can we learn from this case study? Benchmark International analyse the role of the founder and the founder’s continued participation post-transaction.

Business owners looking to stay within a business post-sale usually do so for two reasons: the first is the financial security it brings, extending far beyond regular income and allowing business owners to de-risk their financial portfolio and remove their name from the company’s debt. Another reason is that the business is a passion-project and the owner may prefer to work in the business rather than on it.Sell & Stay: What business owners can learn from the UFC