What Makes An Investor Sign On The Dotted Line?
Whether selling all of your business or just some of the equity, what is it that really ticks all boxes for the investors you’re pitching to?
Morgan Davis, co-lead of the Start-Up Investment Club, writes for the Guardian on the five top factors that convince investors to write the cheque.
Investing in startups is exciting. Having been on both sides of the negotiation table, it’s given me great insight in the emotional, financial and administrative side effects of having a “good idea”.
My mentor and I lead an investment club of about 30 high-net worth individuals who are interested in making use of their personal cash, industry knowledge and connections beyond their day jobs.
We come from a number of very different industries: advertising, retail, technology, fast-moving consumer goods, TV, and law to name a few. This breadth of experience means we are able to back entrepreneurs looking for investment in a wide range of sectors.
How do we choose who to take a chance on? What makes an investor sign the cheque?