Why 98% of Entrepreneurs Fail To Get The Investment They Seek

An excellent article from Arina Osiyannaya from The Business Funding Show on where the smart money and the sophisitcated investors go, the reasons why smaller businesses don’t get funding, and what you can do about it.

The main reasons businesses fail to achieve their funding goals is, according to the article, weak valuation, the impact of valuation on future funding rounds, salaries paid to management and sales targets that are too ambitious (and which lack credibility).

The attributes that make a business attractive to investors include well established sales and potential for growth, contained risk, founders who’ve invested money and longer term commitment, the business qualifying for EIS and a clear exit strategy.

The article also discusses the different categories of investors and details what each is looking for: Read the article here.